Saal Digital
Project details
Objectives
The aim of the project was to provide SaalDigital users with a bank of graphic resources that would enable them to design their products more efficiently and creatively, thus allowing the user to improve the final product.
The graphic resource bank enriched SaalDigital's software, allowing users to create customised designs efficiently. It also offered a diversity of creative possibilities, facilitating the design process for users.
In addition, I developed tutorials and videos for social media, offering creative tips and tricks to inspire users and maximise the software's potential in creating professional designs.
Tutorials and tips&tricks videos helped users to understand the potential of the software and to create striking and original designs using the available tools.
1. Illustration of graphic elements and design lines
In this project I developed a variety of illustrations, graphic resources and decorative elements grouped in design lines. For its development I combined the tools Procreate and Illustrator.
The illustrations and graphic resources created were integrated into SaalDigital's software, allowing users to access them and use them directly in their designs.
In addition, mockups were created to show how the graphic elements can be applied to the different products offered by the brand.
2. Video tutorials and Tips&Tricks for social networks:
To improve the user experience, it was considered important to teach users how to use SaalDigital's software efficiently. Therefore, the video team created explanatory tutorials that showed step-by-step how to use the available templates and graphic resources. These videos were replicated in all the languages available in the software and shared through the Youtube channels of each country.
I also developed videos for platforms such as TikTok and Instagram, providing creative tips and tricks to inspire users and encourage their creativity.